Hello!
My name is Victoria, I was born and raised in Stockholm, and I’m a digital marketing specialist and freelance copywriter.
After high school, I planned to study law at Lund University in Sweden. But when the time came, COVID hit, and life had other plans...
During the uncertain times of the pandemic, with plenty of time at home, I started exploring e-commerce and later affiliate marketing. Through this, I discovered that my true passion was copywriting and marketing. Combining writing, psychology, sales, strategy, and creativity is what I’m meant to do. So missing out on law school was probably for the best, after all.
I started freelancing as a copywriter in the summer of 2022, and that fall, I enrolled in the 'Digital Marketing Specialist' program at IHM Business School. The rest is history.
When I’m not writing or geeking out over marketing, I love going for walks, hitting the gym, or trying out a new café. I also have a big passion for personal development, traveling, and discovering new places around the world.
My experience
During my time as a copywriter, I have written articles, product descriptions, category descriptions, ad copy, emails, website content, case studies, and much more.
Most of my clients have been in e-commerce or service-based industries.
I have written for a wide range of industries, including finance, construction and industry, beauty, fashion, fitness, crypto, funeral services, technology, and more. This has expanded my knowledge, experience, and understanding of writing across different fields.
I have experience and expertise in marketing, search engine optimization, social media advertising, content marketing, content creation, HTML and CSS, data analysis, and programmatic advertising. This knowledge gives me a holistic perspective on copywriting.